Can you Find it – Business © 2017 THE FULL STORY…TARGETING THE RIGHT PEOPLE Published in Can you find it Business Edition on Saturday, October 1st 2015
WHEN you’re selling to other businesses, you need to pinpoint and then target the decision makers. Don’t waste time selling to someone who doesn’t have the power to buy your product or service.
The main decision maker is often the individual who signs the cheque – but this won’t always be the only person you need to convince. Others may also play an important role in the buying process.
Find out more by going to http://toolbox.businesslinksussex.co.uk